1. thesmithian:


Although [Romney] pioneered the use of micro-targeting in his Massachusetts gubernatorial campaign—targeting premium-cable subscribers, who were thought likely to favor his technocratic approach—he’s now running a very TV-intensive campaign. The Obama campaign has put far more into the ground game, and it has the advantage of the experience and the data it gathered last time around. Romney will likely spend more and buy more ads, but that may not matter if Obama ends up with more knocks on the door.

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two of my fav

    thesmithian:

    Although [Romney] pioneered the use of micro-targeting in his Massachusetts gubernatorial campaign—targeting premium-cable subscribers, who were thought likely to favor his technocratic approach—he’s now running a very TV-intensive campaign. The Obama campaign has put far more into the ground game, and it has the advantage of the experience and the data it gathered last time around. Romney will likely spend more and buy more ads, but that may not matter if Obama ends up with more knocks on the door.

    two of my fav

     
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    Best Black/Jewish duo since Will Smith and Jeff Goldblum.
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    two of my fav
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